Anthony DelleCave

Anthony DelleCave is a Skilled Global Marketing Executive experienced in Global Branding, Integrated Communications and Traditional & Digital Advertising

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Anthony DelleCave is a global consumer communications leader with over 15 years experience across both agency and client sides of the business. Dynamic, multi-disciplinary expertise in telecommunications, mobile and Internet technology, packaged goods (CPG, FMCG) and healthcare. Skilled in fully integrated marketing initiatives with a focus on significant ROI producing returns. A collaborative manager with a talent for building loyal, cohesive teams and mentoring junior staff for future success.

Freelance Global Account Director at Anthony DelleCave

February 2012 - Present

Current assignment is as a Freelance Group Account Director at Publicis Kaplan Thaler. I have also worked with small businesses in the retail and services sectors as a Consultant. My role is to help companies without a marketing function develop their marketing strategy from the ground up, taking them from strategic development through to tactics and execution.

Global Brand Communications Director - Dental Care Future Team at GSK Consumer Healthcare

January 2007 - January 2012

I lead worldwide strategy and creative development of integrated marketing programs for the world’s leading denture care brand with global sales of $540 million. I am responsible for driving connections development across traditional, digital, PR and shopper supporting over 85 global markets at all stages of market development.

Global Brand Communications Director - Dental Care Future Team at GSK Consumer Healthcare

January 2007 - January 2012

I lead worldwide strategy and creative development of integrated marketing programs for the world’s leading denture care brand with global sales of $540 million. I am responsible for driving connections development across traditional, digital, PR and shopper supporting over 85 global markets at all stages of market development.

Management Supervisor at Anderson DDB Health & Lifestyle

May 2005 - December 2006

Led strategic and creative development for Novartis' Xolair, an Rx product designed for people with severe allergies.

Management Supervisor at Anderson DDB Health & Lifestyle

May 2005 - December 2006

Led strategic and creative development for Novartis' Xolair, an Rx product designed for people with severe allergies.

Account Director at EURO RSCG

1999 - 2005

Managed a number of businesses including MCI WoldCom (B2B, Consumer, Mobile, Fixed Wireless), Reckitt Benckiser (Electrasol, Spray n' Wash, Jet Dry, Resolve), Amgen, Sanofi Aventis. Also participated in several winning new business pitches.

Account Director at EURO RSCG

1999 - 2005

Managed a number of businesses including MCI WoldCom (B2B, Consumer, Mobile, Fixed Wireless), Reckitt Benckiser (Electrasol, Spray n' Wash, Jet Dry, Resolve), Amgen, Sanofi Aventis. Also participated in several winning new business pitches.

Account Supervisor at Grey Advertising

1997 - 1999

Led strategic and creative development for P&G brands including Sure Antiperspirant and Fit Fruit & Vegetable Rinse.

Account Supervisor at Grey Advertising

1997 - 1999

Led strategic and creative development for P&G brands including Sure Antiperspirant and Fit Fruit & Vegetable Rinse.

Account Executive at Bates USA

September 1995 - February 1997

Account Executive at Bates USA

September 1995 - February 1997

Assistant Account Executive/Account Executive at William Douglas McAdams Consumer Healthcare

June 1993 - May 1995

Assistant Account Executive/Account Executive at William Douglas McAdams Consumer Healthcare

June 1993 - May 1995

Pace University

1989 – 1993

BBA

Concentration: Marketing - Advertising

Activities: Alpha Phi Delta National Fraternity

Running, Woodworking, Home Improvement projects, Blogging